Empower your kingdom and increase your territory! Alicematic Heroes is a quick-played, yet tactical and strategic area majority board game with an engine-building mechanism! Players will spread on the board, but the vital bonus gained from invading new areas depends on how strong their kingdom is in one of the five aspects. Where will you strengthen yourself first, in your ability to play powerful cards, your power to invade strong areas, your invasion range or maybe your ability to renew your hand? A modular board and rule-breaking card effects, form a highly-replayable, quick yet quirky conquest game.